The main way that all of us encounter digital media — real and synthetic — is through social platforms like Facebook, Instagram, X, and TikTok.

These platforms have a responsibility to protect users from deception in the form of deepfake videos, images, and audio. As the US election draws closer, these platforms must do more to ensure they have robust detection and moderation systems, that AI-generated content is clearly labeled, and that civil society has insight into the decisions they are making to protect democracy.

That’s why The Midas Project is proud to join a coalition of partner organizations calling on tech companies to protect their users from deceptive or misleading synthetic media. To add your name, click the link below.